Digital Media and PR Coordinator Job at McLean & Potomac Dermatology and Skincare Center, McLean, VA

  • McLean & Potomac Dermatology and Skincare Center
  • McLean, VA

Job Description

We are seeking a creative and experienced Digital Media and PR Coordinator to lead our marketing initiatives and support brand growth. The ideal candidate will be skilled in managing multiple social media platforms, producing engaging multimedia content (including photography, videography, and graphic design), crafting compelling copy, and fostering long-term relationships with media outlets and partners.

To be considered for the beauty-obsessed Marketing Coordinator position—and to help us determine if your creative talents align with our aesthetic—we'd love for you to create a short, simple video as part of the application process. 

Please use the attached materials and conduct light research to source b-roll footage that supports the theme and enhances the overall visual quality. Submission instructions are included in the attached Google Drive folder.

Digital Media Project - MircoTox (

To Be Created:

  • Cover image
  • Caption with relevant hashtags

Included Materials:

  • Voiceover audio
  • B-roll footage of Dr. Lily
  • Introduction clip featuring Dr. Lily

Please include a portfolio of relevant work (social media content, photography, design, or campaigns) with your application.

This is a full-time, in-person position based in McLean, VA, and requires a two-year commitment.

What You'll Do:

  • Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
  • Optimize company pages across platforms to enhance visibility and brand engagement
  • Develop copy for social media, email marketing campaigns, and website content
  • Collaborate with an external website team to update landing pages and on-site messaging
  • Grow and engage social media audiences through strategic interaction and community building
  • Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
  • Manage and execute a monthly content calendar and schedule for timely campaigns
  • Organize and maintain photo and video content libraries across internal servers
  • Assist in writing and editing editorial content for external media features
  • Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
  • Analyze social media metrics and adjust strategies based on performance data
  • Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
  • Design marketing collateral such as brochures, signage, mailers, and promotional cards

What You'll Bring to the Team:

  • Bachelor's degree in Communications, Marketing, Public Relations, or a related field; or 3–5 years of relevant work experience
  • Strong written and verbal communication skills
  • Proficiency in content creation (photo, video, and graphic design)
  • Proven experience managing social platforms and using social analytics tools
  • Highly organized, self-motivated, with excellent attention to detail and a positive, proactive mindset

Benefits & Perks:

  • Health, vision, and dental insurance
  • 401(k) retirement plan
  • Paid time off and holiday leave
  • On-site free parking
  • Generous employee discounts and complimentary cosmetic services

Job Tags

Full time, Work experience placement

Similar Jobs

Egencia

Travel Consultant Job at Egencia

 ...Travel Counselor Amex GBT is a place where colleagues find inspiration in travel as a force for good and through their work can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where... 

Ithaca College

STUDENT- ASC Peer Success Coach Job at Ithaca College

 ...Job Description Overview The Academic Support Center Peer Success Coaches are student leaders that provide life skills mentoring and tutoring for their fellow students. Peer Success Coaches assist students with developing a success-oriented growth mindset... 

Wellstar Health Systems, Inc.

Clinical Charge Audit Analyst Job at Wellstar Health Systems, Inc.

 ...healthcare industry, and in people's lives. Work Shift Wellstar Paulding in Hiram, Georgia is seeking FT Clinical Charge Audit Analyst. The Clinical Charge Audit Analystprovides clinical documentation improvement, auditing, coding and charge entry for all... 

PwC

PwC Private - Audit Manager Job at PwC

 ...ApplicableSpecialismAssuranceManagement LevelManagerJob Description & SummaryAt PwC, our people in audit and assurance focus on providing independent...  ...professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence... 

South Dakota State Government

Sex Offender Registry SOR Administrative... Job at South Dakota State Government

 ...the Attorney General, Division of Criminal Investigation Location:Pierre, SDSalary: $18.00 Hourly Pay Grade: S02 Closing Date: Open Until Filled This is a part-time position, maximum of 16 hours per week, with the Office of the Attorney General. For more information...