Chief Marketing Officer Job at The Ward Law Group, PL, New York, NY

  • The Ward Law Group, PL
  • New York, NY

Job Description

About the Opportunity

The Ward Law Group is seeking a transformational Chief Marketing Officer to lead the firms next phase of growth.

This position offers three work-location options. The Chief Marketing Officer may work from our corporate office located at 7900 NW 154th Street Miami Lakes Florida; from our New York office located at 535 5th Avenue Suite 2600 New York New York; or remotely within the United States.

Candidates are not required to reside in Miami or New York to be considered for this opportunity. Candidates selected for the remote work option must perform their work from within the United States.

As the organization continues to scale this executive will be responsible for driving brand expansion client acquisition and market presence across Florida New York and future markets.

The Chief Marketing Officer will serve as a key member of the Executive Leadership Team leading strategic marketing initiatives that support significant organizational growth while remaining aligned with the firms mission of serving immigrant families and underserved communities with excellence compassion leadership and service.

Key Responsibilities

Marketing Strategy and Growth Leadership

  • Develop and execute a comprehensive marketing strategy that drives revenue growth brand awareness client acquisition and market expansion.
  • Align marketing initiatives with the firms mission values and long-term growth objectives.
  • Create scalable marketing programs and infrastructure that support continued geographic and organizational expansion.
  • Identify new opportunities for market penetration audience growth and client acquisition.

Team Leadership and Development

  • Lead mentor and develop a marketing organization of 15 or more professionals across Social Media Digital Marketing Paid Media Traditional Advertising Creative Services and Content Marketing.
  • Build a high-performance culture focused on accountability innovation measurable results and continuous improvement.
  • Recruit develop and retain top marketing talent while creating opportunities for internal advancement.

Full-Funnel Marketing Execution

Oversee marketing strategy and execution across:

  • Search Engine Optimization
  • Google Advertising
  • Meta Advertising Platforms
  • TikTok Advertising
  • Local Services Ads
  • YouTube Advertising
  • Television Advertising
  • Radio Advertising
  • Public Relations
  • Influencer Marketing
  • Community Outreach Programs
  • Video Testimonial Campaigns
  • Multi-Channel Social Media Campaigns
  • Brand Awareness Campaigns

Balance performance marketing with brand-building initiatives to maximize market awareness qualified leads signed cases and return on marketing investment.

Brand Development and Storytelling

  • Lead the development and evolution of a trusted recognizable and purpose-driven brand.
  • Develop compelling narratives that communicate the firms mission client impact values and community involvement.
  • Maintain brand consistency across all channels and markets.
  • Develop strategic relationships involving celebrity endorsements influencers and community partnerships when aligned with the firms marketing strategy.

Analytics and Performance Management

Establish and monitor key performance indicators across marketing initiatives including:

  • Customer Acquisition Cost
  • Cost Per Lead
  • Cost Per Signed Case
  • Return on Investment
  • Case Attribution Metrics
  • Conversion Performance
  • Marketing Funnel Performance

Utilize dashboards attribution models performance reporting and analytics to drive informed decision-making and continuous optimization.

Technology Automation and Innovation

Leverage marketing and analytics technology including:

  • Salesforce
  • CallRail
  • Google Analytics
  • SEMrush
  • Google Advertising
  • Meta Advertising Platforms
  • TikTok Advertising
  • Local Services Ads
  • YouTube Advertising
  • Artificial Intelligence-Powered Marketing Tools

Drive automation initiatives that improve efficiency reporting accuracy attribution campaign performance and scalability.

Cross-Functional Leadership

  • Partner closely with Intake Legal Operations Sales and Executive Leadership.
  • Align marketing strategy with the overall client journey.
  • Collaborate across departments to improve lead conversion signed-case performance and client experience.

Multi-State Growth and Cultural Expansion

  • Lead marketing efforts across Miami Orlando New York and future markets.
  • Develop market-specific strategies while maintaining a consistent brand presence.
  • Lead geographic expansion and new-market launches.
  • Develop effective campaigns for bilingual and multicultural audiences.
  • Ensure marketing activities comply with applicable legal advertising requirements and professional standards.

Budget and Vendor Management

  • Manage annual marketing budgets exceeding $10 million.
  • Negotiate and oversee agency media production technology influencer and other strategic vendor relationships.
  • Ensure efficient allocation of resources and accountability for performance and results.

Executive Leadership

  • Serve as a member of the Executive Leadership Team.
  • Translate marketing performance into meaningful business outcomes and growth opportunities.
  • Present marketing strategy performance risks opportunities and recommendations to executive leadership.

Qualifications :

Work Authorization and Relocation

Candidates must be authorized to work in the United States and able to maintain work authorization without current or future employer sponsorship.

The Ward Law Group is unable to provide current or future employment visa sponsorship for this position.

Relocation assistance is not provided for this position.

Required Qualifications

  • Bachelors degree in Marketing Business Administration Communications or a related field.
  • Ten or more years of marketing leadership experience.
  • Senior marketing leadership experience as a Chief Marketing Officer Senior Vice President of Marketing Vice President of Marketing or comparable executive-level marketing leader.
  • Experience leading and managing teams of at least 15 professionals.
  • Minimum of two continuous years of leadership within a single senior-level marketing position.
  • Demonstrated success developing marketing strategies that contributed to significant organizational and revenue growth.
  • Experience managing sophisticated multi-channel marketing programs and significant marketing budgets.
  • Strong proficiency with Salesforce CallRail Google Advertising Meta Advertising Platforms TikTok Advertising Local Services Ads YouTube Advertising SEMrush and Google Analytics.
  • Bilingual proficiency in English and Spanish.
  • Experience supporting geographic expansion and new-market launches.
  • Strong analytical skills with experience using attribution performance measurement dashboards and return-on-investment analysis.
  • Exceptional written and verbal communication skills.
  • Demonstrated executive presence and experience presenting to executive leadership and senior decision-makers.
  • Ability to operate effectively in a fast-paced entrepreneurial growth-oriented environment.

Preferred Qualifications

  • Master of Business Administration.
  • Experience serving bilingual and bicultural markets.
  • Experience within legal services healthcare insurance financial services or another regulated industry.
  • Experience leading marketing efforts for faith-based mission-driven or values-driven organizations.
  • Deep understanding of Hispanic immigrant and underserved communities.
  • Experience working with celebrity endorsements influencers and community partnerships.
  • Experience creating and managing video testimonial campaigns radio advertising campaigns multi-channel social media campaigns and community-based marketing initiatives.
  • Passion for mission-driven growth and community impact.

Additional Information :

Compensation & Benefits:

Base Salary: $180000 to $200000 annually plus performance-based bonus opportunity.

Benefits include:

  • Medical dental and vision
  • Hospital plans
  • 401(k) Retirement Plan with pre-tax and Roth post-tax contributions available
  • Company-paid Basic Life and AD&D Insurance
  • Voluntary Life and AD&D Insurance for employees and dependents
  • Company-paid short-term and long-term disability
  • Health and Dependent Care Spending Accounts (HSA & DCFSA)
  • Employee Assistance Program
  • Tuition Assistance
  • Professional development and continuing education support
  • Paid time off and paid holidays
  • Collaborative growth-oriented team environment

Search Firm Notice

The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via email the Internet or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid if the candidate is hired by The Ward Law Group as a result of the referral or by other means.

Equal Employment Opportunity

The Ward Law Group is an Equal Opportunity Employer. We consider applicants for employment based on their qualifications and without regard to race color creed religion sex pregnancy or pregnancy-related condition sexual orientation gender identity or expression national origin age disability genetic information or predisposing genetic characteristics marital or partnership status familial status caregiver status military or protected veteran status citizenship or immigration status height or weight unemployment status sexual and reproductive health decisions status as a victim of domestic violence stalking or sex offenses or any other characteristic protected by applicable federal state or local law.

The Ward Law Group is committed to providing equal employment opportunities and maintaining a professional workplace where employees can contribute develop and succeed.

In accordance with the Immigration Reform and Control Act of 1986 employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.

#LI-JE1

Remote Work :

No

Employment Type :

Full-time

Job Tags

Full time, Temporary work, Work at office, Local area, Remote work, Relocation, Visa sponsorship, Work visa, Relocation package

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