Job Description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Chief Marketing Officer based in the United States. As Chief Marketing Officer, you will lead the marketing strategy and execution for a global membership, education, events, and community business serving go-to-market (GTM) professionals. You will oversee product marketing, lifecycle marketing, performance marketing, brand and content, digital experience, and sales enablement, with direct accountability for driving new bookings and renewals. As a member of the executive leadership team, you will translate business objectives into clear priorities, budgets, and measurable growth initiatives. This is a hands-on leadership role that combines strategic decision-making with practical execution, team development, and cross-functional collaboration. You will optimize acquisition and retention, strengthen positioning across B2C and B2B offerings, and leverage AI-powered workflows to improve marketing efficiency and performance. The ideal candidate is a commercially minded marketing leader who can build high-performing teams, make disciplined investment decisions, and deliver measurable business outcomes in a flexible, remote-friendly environment. Accountabilities: You will own the overall marketing strategy, budget, and execution, ensuring that marketing initiatives directly contribute to new customer acquisition, renewal revenue, and growth across the organization's membership, education, events, and business offerings. - Marketing Strategy and Executive Leadership: Translate business objectives into marketing priorities, initiatives, performance metrics, and resource plans. Partner with executive leadership to establish priorities across products, audiences, and markets, and secure alignment on the decisions needed to achieve business goals. - Cross-Functional Accountability: Hold executive peers accountable for agreed objectives and commitments. Identify dependencies, address competing priorities, and ensure decisions reflect the team's capacity and business needs.

- Team Leadership and Development: Lead and develop teams across product marketing, lifecycle marketing, performance marketing, and sales enablement. Establish clear responsibilities, provide constructive feedback, recognize results, and recommend hiring or agency support when appropriate. - Performance Measurement and Reporting: Establish regular performance reviews with leadership, Finance, and Revenue Operations (RevOps). Maintain consistent definitions of bookings and dashboards that distinguish cash collected from pipeline and unpaid commitments. - Growth Strategy and Budget Management: Own the marketing plan and budget against agreed bookings targets, accounting for new membership acquisition, renewals, and B2B revenue. Allocate resources based on cash bookings, customer acquisition costs, retention, and payback periods. - Performance Marketing: Direct paid media, search engine optimization (SEO), answer engine optimization (AEO), and event acquisition initiatives. Evaluate campaigns using hands-on expertise, challenge agency recommendations when necessary, and optimize performance against commercial objectives. - Channel and Geographic Expansion: Test new acquisition channels for reaching GTM professionals globally. Establish clear criteria for scaling, revising, or discontinuing investments, aligned with geographic priorities and the organization's Chapter model. - AI and Marketing Operations: Identify opportunities to deploy AI agents and automated workflows for content production, audience segmentation, reporting, lead scoring, and other marketing processes. Establish measurable success criteria and ensure responsible adoption, clear ownership, and appropriate quality control. - Lifecycle Marketing and Retention: Lead programs that improve member activation, engagement, upgrades, and renewals.

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